Posted on Tutorials
6 Offline Marketing Ideas To Build Your Team
In the era of the 'Internet of Things,' it's important to be aware of the technological advances and take advantage of new digital marketing apps and strategies to build your Forsage team.
Thinking outside the box is something that you need to do every single day...
But because people are so focused on technology and social media, and always looking for the latest trendy app, most of them forget to include old-school tactics in their marketing strategy.
You should never underestimate the power of offline marketing to build a strong, engaged, and proactive team.
In fact, you should include it in your marketing plan.
Here are 6 offline marketing ideas that you can implement:
1) Classified Ads – It's hard to believe, but classified ads are still great for lead generation. And in some cases, they are cheaper than online advertising. Write a strong benefit-driven headline and a clear call to action. But be sure to make it unique, so that it stands out!
2) Radio – You might be surprised how inexpensive radio ads can be, especially if you use remnant advertising. Listen to some ads and study them to get some ideas.
3) Creative Business Cards - Make sure to use both sides of your business cards and put a compelling benefits-oriented message on it. Also, brainstorm to come up with original ideas to use it. For example, each time you dine out, leave a tip, and your business card. Or when you go to buy groceries, give a card to the cashier... Never miss the opportunity to spread to word with your business cards!
4) Flyers – Create and print some cool original flyers, and hire school students to stuff them on mailboxes or stick them under the windshields.
TIP: Use canva.com to create your business cards and flyers. Canva.com is a cloud-based app that is extremely user-friendly. You choose from hundreds of amazing templates or you can create your own graphics dragging and dropping graphic elements like illustrations, photos, text, and backgrounds.
5) Networking – Trade shows, seminars, and anywhere your prospects hang out are all good opportunities for networking. So, be sure to create a list of relevant events that you should participate in. Remember to bring enough business cards.
6) Unusual Places for Ads – Wherever a blank space is zoned for advertising, there’s an opportunity to spread the word. For example, the side of a van or the side of a dumpster. Be creative and think of where your ads have a higher chance of being seen by your prospects.
“The path to success is to take massive, determined actions.” ~Tony Robbins